Real Living, which has more than 10,000 agents nationwide, was launched in 2002 and established itself as a consumer-lifestyle brand supported by a bank of online services. Sami Siddiqui, who has been in real estate for 18 years, operates offices in Sacramento, Roseville, Elk Grove, Yuba City and Placerville. He has 80 agents serving the region. "Real estate is changing, and so are we," Siddiqui said.